The evolution of feelings had to be woven through this. In Punarvivaah, we added the item song in a bachelor's party because the protagonist, who is still in mourning, has to be shaken out of his reverie. ![]() Whether it's dance reality shows or tasks in Bigg Boss, when you add a song and dance routine to it, it jazzes up the show immediately. Sukesh Motwani, fiction head of Zee TV, admits: ""The fact is that naach gaana sells because it's an appealing audio-visual approach. But, this extra attention never hurts, where a pretty woman is prancing around you!"" Naach gaana sells! These peppy numbers also add oomph and sizzle to the TRPs. ""These item songs also focus a lot of attention on male protagonists, so I have no reason to complain! In fact, my only grouse was that when Adaa Khan tried to seduce me onscreen, I had to control my reactions because I play an impotent royal in the serial. New masala According to Danish Bhat nee Adhiraj Singh of Amrit Manthan, these item songs are currying favour with the makers as well as the viewers because they add a new and interesting masala to a show. I'm surely looking to more such numbers on telly!" I liked the whole idea behind this hot song as my own item songs are quite popular on 70 mm screen. So, are these item songs here to stay on tube? Pleasant change Mink Brar, who had performed at hit number Munni Badnaam Hui in Pratigya, says, ""I am really happy that television is now adapting to the trends, which have been prevalent in films earlier. ![]() Even Kashmera Shah couldn't resist doing an item number in Pratigya. Earlier, Shweta Tiwari and Sara Khan did an item number each in Yahan main ghar ghar kheli and Baat hamari pakki hai, respectively. The latest item number to hit the small screen is Anarkali Disco Chali, which was telecast in a recent episode of Punarvivaah at a bachelor's party, picturised on Additi Gupta. ![]() If Princess Amrit of Amrit Manthan on Life OK made some seductive moves, as the popular number Jaanewale Ruk Jaa Zara played in the background, Menka, the elder bahu of telesoap Pratigya on Star Plus, tried to whet the appetite of her husband Shakti Singh with a raunchy mujra. In the past 15 days, three prime-time shows weaved hot and sizzling numbers into their soap sagas. After violence, abuses, intimate scenes, the latest flavour of the telly season is - item songs. After films, oomphy item songs are now titillating the Indian telly viewers.
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